Motion design studio Happycamper was approached by Fido Film to write a treatment for RWE´s Energy Giant (Germany). The end result of the collaboration is a two-minute animated movie, directed by Andrés Rosas Hott (from Happycamper).

View behind-the-scenes images

Notes about the 3D Modeling of the Giant (by Happy Camper)

We wanted the giant to be huge and incredibly strong, but never threatening or scary.

We experimented a lot with the shape of the body to convey exactly that. At the same time we were very mindful not to make the character too comical or childish, as the giant has to be a trustworthy spokesperson for RWE.

Above you see the work of Mattias Forström, who developed the giant through the different stages.

Credits:

RWE team, Essen:

Marketing Director: Sabine Schmittwilken

Marketing Executive: Charlotte Kreft
Media Relations Executive: Annett Urbaczka
Jung von Matt/Elbe team, Hamburg:
Executive Creative Director: Sascha Hanke, Wolf Heumann
Creative Directors: Jens Pfau, Tobias Grimm
Copywriter: Tobias Grimm, Rene Lamberti
Art Direction: Jens Pfau
Chief Consultant: Carl-Christian Berge
Consultant: Guido Kirschner
Head of Planning: Karen Heumann
Planning Executive: Achim Rietze
Film Producer: Julia Cramer

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FIDO team, Stockholm:
Producers: Claes Dietmann, Thomas Deutschmann
Line Producer: Anders Singstedt
Director: Andrés Rosas Hott
Creative Director: Kaj Steveman
VFX Supervisor: Cameron Scott
Concept Sketch Designers: Joel Sundberg, John Wallin
Matte Painting Artists: John Wallin, Svante Fjaestad, Mikael Widegren
3-D Modelling: Mattias Forsström, Magnus Ericsson, Joakim Eriksson, Markus Sterner, Martin Johansson

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