The Automobile Advertising Duel

bmw_v_audi_sign_war

Recently published at 37signals is an advertising duel between Audi and BMW. You can see at the left, a billboard with Audi’s provocation statement “Your move, BMW,” and on the right side “Checkmate” by BMW. It is brilliant advertising!

Three years ago, these ads were published (see below).

Notes about the ads by Autoblog:

The trouble began when BMW released an ad for its new 3-series and congratulated Audi for winning the South African car of the Year award. Certainly an esteemed honor in it’s own right, but BMW signed the congratulations with the line, “From the winner of the world car of the year award 2006.” Ohhhh, snap!

bmw_v_audi_sign_war_ii

bmw_v_audi_sign_war_iii

bmw_v_audi_sign_war_iv

bmw_v_audi_sign_war_v

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Apr 19, 2009 // Published in Advertisement Automobiles Posters

One Response to “The Automobile Advertising Duel”

  1. on Apr 20, 2009 at 4:28 am 1 Anto

    A lot of people claim that the last picture (Bentley) is a fake.

    But this advertising war is really fun and famous :)

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