Hypnotic Visual Effects by Alex Trochut

alex trochut illustration foot locker optical effect

Designer, illustrator and letterer Alex Trochut has just released this wonderful collaboration with Foot Locker. It is a series of visually engaging optical tricks that keep things beautifully simple: different styles of shoes, which are stocked by the brand, are covered in black and white lines so as to blend in to the background and to the iconic Foot Locker uniform worn by staff. Exemplary stuff.

alex trochut black white illusion illustration foot locker sneaker alex trochut black white illusion illustration foot locker graphic design
alex trochut black white illusion illustration foot locker alex trochut black white illusion illustration foot locker alex trochut black white illusion illustration foot locker alex trochut black white illusion illustration foot locker lacoste
Artwork © Alex Trochut

Via Behance
Christopher Smail

Posted by

Christopher is based in the UK, the former assistant editor of Illusion magazine.

Follow the author @ and view more articles.