The art of Karin Anna Henny Angstrom Ludwig is an analysis of “beauty”—i.e. from the seduction of consumerism to the fetishisation of the female body.

The artist’s statement (from Saatchi Gallery):

My work touches on several issues, such as: the seduction of consumerism, the fetishisation of female commodities and the female body, fetishism, the restraints of the “beauty myth” (see The Beauty Myth by Naomi Wolf). I explore these issues by constructing my own visual ideas about them using my own body as well as glossy, golden latex fabric, documenting and further constructing them using photography and Photoshop. I have considered how the female body in itself is treated as a commodity in, for example, advertising and. The body used in those mediums is never an unrendered and natural body. It’s a body dependent on treatments, make-up, airbrushing, starvation, surgery and youth in order to even be present in these mediums. It is often presented as perfected isolated parts, stripped of its circumstances. The department stores have also made an art out of these kinds of displays, creating seductive sagas and narratives around banal objects. The display dolls are often displayed, perfected and beautifully dressed, so that they are most often positioned above the women as they consume, made almost goddess-like, gazing down on us. I’m interested in this relationship, it seems almost like the doll has taken over the role of the “perfect woman”, yet the department stores are places where women are given a sense of control, where she can be the voyeur, she can be the one who desires and “looks at”.

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