Game Incentives to Stop Littering

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In the city of Lucerne (Switzerland), an awareness campaign was launched to help motivate citizens to throw garbage into waste cans and not on the streets. The organizers cleverly created 16 game stations around various bins that included a maze, hopscotch and other activities.

Notes about project (translated from German via Google Translate; published at Neue Luzerner Zeitung):

The action “Lucerne shines” was launched already in 1999. At that time, within three years two thirds of urban waste was replaced by larger models and intensified cleaning. This was a success but there was still a littering problem—i.e. careless dumping of waste in public places. The city of Lucerne spends 4.5 million francs annually to clean public spaces.

This campaign was created to sensitize the general population about this problem [...] …A total of 16 bins in the city of Lucerne were converted to game stations. The campaign slogan is: Lucerne shines, very easily.

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Photos © Manuela Jans
/Neue LZ

Link via swissmiss and Neue Luzerner Zeitung

Adriana de Barros

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Adriana is founding editor-in-chief and award-winning designer of Scene 360 (Illusion). Her creative trademark is her multi-disciplined exploration of art, cinema, music and literature, which she incorporates into online projects. For over a decade, she has worked as a graphic, web and fashion designer for local and international clients.... Follow the author @scene360, and see more articles here.