Can you design a better Pepsi logo than a 5th grader?
This is fun to see and read. Recently, I posted this… there’s more! (read below)
Notes from NeuBlack:
When we walked into the grocery store a few weeks back and saw that Pepsi had new labels and a new logo we raised ourselves an eyebrow and moved on. Over the next week we chuckled to ourselves as we saw Sierra Mist, Tropicana, and several other Pepsi brands had received a similar (ahem) makeover.
But after we saw the BREATHTAKING Design Strategy guide the Arnell Group did to explain the new Pepsi logo we just about fell over and giggled ourselves to death. Kudos to the Arnell for being able to sell such a tremendous farce to to Pepsi Co. Just curious, did you have your interns put this thing together the night before your presentation or what? You guys have some serious Jedi mind trick shit going on if Pepsi paid 200M for this with a smile.
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The guide is a joke, is this what designers have to do to make real money? I’d rather stay broke…
What a pitch. That’s what it takes to be original and memorable.
That is hilarious. Well earnt work I say!