Creative director Mike Ferrer wanted to make the Caesars Entertainment Corporation logo out of various objects such as knives, high-heel shoes, round stones, and more. Each object represented an aspect of the brand from celebrity chefs to spas.

Credits:
Creative Director: Mike Ferrer
Copy Writer: Mark Bielik
Art Buyer: Shannon McMillan
Photographer: Adam Voorhes

Notes about project: ^[1]

After Mike finished having his brilliant idea, he was struck with a dilemma; how on earth would he pull this off? He wanted it to look real. That’s something objects just layered in Photoshop aren’t going to achieve. And something only a select few, very expensive, very busy CGI artists can pull off…. So?

Art buyer Shannon McMillan to save the day! When this landed on her desk she knew; Adam and Robin. Are they brilliant CGI artists? No. Can they line up some knives to form a logo AND light the heck out of those knives? Damn right they can!

1. Voorhes. "Caesars Campaign, no CGI required." February 10th, 2012.

Photos © Adam Voorhes

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