Are you going to Quit Smoking?

What are you giving up? (3)

Advertising agency Iris has created a print campaign for Stivoro to encourage people to quit smoking. Each poster includes 6,000 to 7,500 cigarettes that is an estimate of a year’s supply of tobacco, and with all that money spent on a bad habit, why not buy something else? Iris provides some examples such as buying a motorcycle, a lot of clothing and shoes, or a ticket to travel around the world.

Credits
Advertising Agency: Iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Tom Ormes, Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte
What are you giving up? (2) What are you giving up? (4) What are you giving up? (1) What are you giving up? (5) What are you giving up? (6)
Images © Stivoro

Link via Designboom and I Believe in Advertising

Adriana de Barros

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Having opened her own clothing company in her twenties, Adriana has created successful projects for over a decade in the fields of design, illustration, fashion and web. She is the award-winning designer and editor-in-chief of Scene 360's Illusion magazine. When not online, she is enjoying the quiet life walking her shih tzu at seaside. Follow the author @scene360, and see more articles here.