Are you going to Quit Smoking?

What are you giving up? (3)

Advertising agency Iris has created a print campaign for Stivoro to encourage people to quit smoking. Each poster includes 6,000 to 7,500 cigarettes that is an estimate of a year’s supply of tobacco, and with all that money spent on a bad habit, why not buy something else? Iris provides some examples such as buying a motorcycle, a lot of clothing and shoes, or a ticket to travel around the world.

Credits
Advertising Agency: Iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Tom Ormes, Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte
What are you giving up? (2) What are you giving up? (4) What are you giving up? (1) What are you giving up? (5) What are you giving up? (6)
Images © Stivoro

Link via Designboom and I Believe in Advertising

Adriana de Barros

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Adriana is founding editor-in-chief and award-winning designer of Scene 360 (Illusion). Her creative trademark is her multi-disciplined exploration of art, cinema, music and literature, which she incorporates into online projects. For over a decade, she has worked as a graphic, web and fashion designer for local and international clients.... Follow the author @scene360, and see more articles here.

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