Avengers Assemble!

The Avengers Assemble at Target (2)

Advertising agency Wieden + Kennedy (Portland) has envisioned a print campaign for Target that essentially uses “daily objects to create art.” I.e. each poster has a sculpture of a superhero weapon that is made from various toys, soda cans, pencils and other objects from Target’s stores.

Credits:
Art Director: Drew Dayberry
Copywriter: Casey Hall
Creative Directors: Guy Seese, Chris Mitton
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Photographer: Adam Levy
Retoucher: Greg Radich, SGS
Art Buyer: Amy Carleton
Models made by LAIKA
LAIKA Art Director: Nicholas Weigel
Model Fabrication Lead: Rob Melchoir
Production Coordinator: Alix Iverson
Character Fabrication: Katie Mello, Margaret Meyer, Sara Neiman, Joe Schmidt, Sarah Hall
Producer: Rebecca Bowen
Executive Producer: Lourri Hammack
The Avengers Assemble at Target (5) The Avengers Assemble at Target (1) The Avengers Assemble at Target (6) The Avengers Assemble at Target (7) The Avengers Assemble at Target (3) The Avengers Assemble at Target (8) The Avengers Assemble at Target (4)
Link via Behance Network

Adriana de Barros

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Having opened her own clothing company in her twenties, Adriana has created successful projects for over a decade in the fields of design, illustration, fashion and web. She is the award-winning designer and editor-in-chief of Scene 360's Illusion magazine. When not online, she is enjoying the quiet life walking her shih tzu at seaside. Follow the author @scene360, and see more articles here.