Negative Space Logotypes
American Institute of Architects Center logo
By Pentagram

Blade logo
By Subversive Design

Nexcite logo
By Amore
Via Blair Thomson

These are clever logo designs, created by different studios. You can tell that a lot of thought went into each one.
(Thanks to LogoDesignLove)
Guild of Food Writers logo
By 300million

ED logo
By Gianni Bortolotti

Eaton logo
By Lippincott

Link and image selection via LogoDesignLove
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Oct 21, 2009 // Published in Black and White Design Logotypes Optical Illusions
5 Responses to “Negative Space Logotypes”
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5 Comments


Hi,
These examples show how creativity can give impact to “simple” designs.
How many of us have seen commercials with lots of special effects and aren’t catchy (one cannot even remember what they’re about), while simple commercials will put a smile on our faces ?
Best regards,
José
I love the eaton logo by lippincott. The elefont has a perfect “e” and provides a perfect branding logo. Great design. Love it.
I agree with Jose that how creativity gives impact to “simple” designs.
Thanks
Simply stunning ! Great ideas and indeed a lot more efficient than something with a lot of special effects everywhere.
My personal favorite is ED. Thanks for featuring all these magnificent logos.
Thanks for sharing your favorite. My favorite is “Guild of Food Writers logo.”