Negative Space Logotypes

American Institute of Architects Center logo
By Pentagram

Blade logo
By Subversive Design

Nexcite logo
By Amore
Via Blair Thomson

These are clever logo designs, created by different studios. You can tell that a lot of thought went into each one.

(Thanks to LogoDesignLove)

Guild of Food Writers logo
By 300million

ED logo
By Gianni Bortolotti

Eaton logo
By Lippincott

Link and image selection via LogoDesignLove

5 Comments

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Oct 21, 2009 // Published in Black and White Design Logotypes Optical Illusions

5 Responses to “Negative Space Logotypes”

1. on Oct 21, 2009 at 10:00 pm 1 Jose

   Hi,

   These examples show how creativity can give impact to “simple” designs.
   How many of us have seen commercials with lots of special effects and aren’t catchy (one cannot even remember what they’re about), while simple commercials will put a smile on our faces ?

   Best regards,

   José

2. on Oct 22, 2009 at 7:12 am 2 Courtney D

   I love the eaton logo by lippincott. The elefont has a perfect “e” and provides a perfect branding logo. Great design. Love it.

   I agree with Jose that how creativity gives impact to “simple” designs.

   Thanks

3. on Oct 24, 2009 at 3:36 pm 3 Anto

   Simply stunning ! Great ideas and indeed a lot more efficient than something with a lot of special effects everywhere.

4. on Oct 30, 2009 at 2:15 pm 4 Michele | Logo Branding

   My personal favorite is ED. Thanks for featuring all these magnificent logos.

5. on Oct 31, 2009 at 1:21 pm 5 Adriana

   Thanks for sharing your favorite. My favorite is “Guild of Food Writers logo.”

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