Are Beards Still Trendy?

man with red hair beard (squirrel) Electric Art / Schick NZ. By Sharpe + Associates Inc.

Beards have been trendy for a while now, you have seen facial hair on celebrities like David Beckham and George Clooney, models Ricki Hall, Johnny Harrington and others. But like with every fashion, it comes and it goes. So is it good timing for razor company Schick to launch a “Free Your Skin” campaign? I will let you decide. Their posters are intriguing with rodents forming full beards on three men; “our menagerie consisted of 6 ferrets & 9 rabbits, all various colours. The rabbits were the best looking of the bunch although the ferrets had all the personality & a rather… unique… smell about them. A million furry captures later & we had a fantastic bank of material. The rough comp was remade in high-res with input from the creatives & Troy,” [1] states retouching studio Electric Art.

Credits:
Agency: Y&R New Zealand
Executive Creative Director: Josh Moore
Art Director: Tom Paine
Producer: Christina Hazard
Talent Photographer: Troy Goodall
Animal Photographer: Stephen Stewart
Creative Retouching: Electric Art
red haired beard Electric Art / Schick NZ. By Sharpe + Associates Inc. Man with dark brown squirrel beard, Electric Art / Schick NZ. By Sharpe + Associates Inc. black haired beard, Electric Art / Schick NZ. By Sharpe + Associates Inc. Man with grey beard, Electric Art / Schick NZ. By Sharpe + Associates Inc. grey haired beard,Electric Art / Schick NZ. By Sharpe + Associates Inc. rough comp. three men with beards. Electric Art / Schick NZ. By Sharpe + Associates Inc. Behind the scenes, man positioning rabbit for photo shoot. Electric Art / Schick NZ. By Sharpe + Associates Inc.
1. "Retouching." Electric Art. Retrieved on May 26, 2014.

All images © Troy Goodall and Stephen Stewart, and courtesy of Electric Art

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Adriana de Barros

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Adriana is founding editor-in-chief and award-winning designer of Scene 360 (Illusion). Her creative trademark is her multi-disciplined exploration of art, cinema, music and literature, which she incorporates into online projects. For over a decade, she has worked as a graphic, web and fashion designer for local and international clients.... Follow the author @scene360, and see more articles here.