Just Imagine a Pizza Box That Turns into a Film Projector

pizza box projection for movies

This is one of the coolest things I’ve seen in a while for packaging design and brand advertising. Chief Commercial Officer Reed Collins has led a creative team of 11 people to envision something unique for Hong Kong’s Pizza Hut: a pizza box that can MacGyver its way into becoming a projector. It is that simple, and regardless if you have a cinema setup at home with TV, Netflix, DVD or Blu-ray, it is still fun to order a pizza and turn the cardboard box into something more.

projection box with cool black and red illustrations box 2 pizza hut



pizza box film projector with light clown pizza box cool illustrations on pizza hut box pizza hut poster campaign
All images and video © Ogilvy & Mather Group HK and Pizza Hut
Adriana de Barros

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Adriana has created successful projects for over 15 years in the fields of art, design, illustration, fashion and web. She is the Webby-winning designer and editor in chief of Illusion magazine (by Scene360). When not online, she is enjoying the quiet life walking her shih tzu at seaside. Follow the author @ Twitter , Instagram, Facebook and view more articles.