Incredible Body Builders
An ad campaign to promote Powerhouse gym, designed by students from the Savannah College of Art & Design, and art Direction by Michael Griffith.
Notes about project (from designers):
The entire campaign for Powerhouse revolves around a construction site, giving it a sense of interaction with everyday elements to the public eye. This scene shows a body builder doing “Lateral Pulldown,” which controls two cranes at the top of the site. This gives the impression that he is lifting the heavy weight to the workers.
Link via Ad Sneeze