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This is a frightening ad campaign, but probably necessary to raise awareness about the large number of children burnt in home fires in Mexico. The slogan: “72,000 children were seriously burnt in Mexico last year. Don’t leave matches around children.” The poster designs were cleverly done with the use of matches, so that adds a bit more creativity to the posters. It is a tough theme.

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Credits
Advertiser: Michou y Mau Foundation for the Burnt Child
Advertising Agency: Young And Rubicam, Mexico
Creative Directors: Carl Jones, Adrian Brizuela, Ramiro Plascencia
Art Directors: Arlette Farah, Mario Aguilar, Carl Jones
Photographer: Paolo Gori
Copywriter: Lilianzur Fuentes
Agency Producer: Ivonne Cortes

Link via Ad Sneeze