Travel with Words, Meet the World
A Brazilian ad agency has designed a simple and clever campaign for Penguin Books. Using only letters on the posters, one can easily identity monuments or a characteristic transport from each city mentioned. The concept is well-executed because you can imagine pictures from words, which is similar to the goal of a book.
Advertising Agency: IESP, João Pessoa, Brazil
Creative Director: Elias Figueiroa
Art Director: Elias Figueiroa
Copywriter: Elias Figueiroa
Published: January 2010
Link via Ads of the World