360 Paper Bottle

Official notes for this product:

Extremely innovative new packaging from Brandimage, who was responsible for everything including concept development, branding, prototyping, engineering, and product design. The 360 Paper Bottle is the first of its kind in the world, and a true environmentally-friendly solution to the problem of plastic water bottles:

CHALLENGE
Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycledÃ¢â‚¬â€meaning 86% become garbage or litter. We looked at this as a radical problem requiring an equally radical solution. Could we design a container that would leverage sustainability, be easy to transport, and enhance the consumerÃ¢â‚¬â„¢s drinking experience?

SOLUTION
The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality. It is paper packaging that stands up to all liquid categories.

Link via TheDieline

7 Comments

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7 Responses to “360 Paper Bottle”

on Jan 03, 2009 at 11:38 pm

1 Ark

ALL liquid categories? Even, like, HCl?
;P

on Jan 06, 2009 at 9:21 pm

2 Demonantis

Reminds me of the bottles they use at the hospital for disposing of bodily fluids.

on Jan 07, 2009 at 6:46 am

3 Adriana

Yes, it does have some familiarity to the bottles used in hospitals.

on Jan 20, 2009 at 12:13 pm

4 Jon

My question is… if this is a real product, why are we being shown 3D Renders, rather than photos?

This isn’t the fault of this blog. It’s a complete lack of such photos on the internet. I’m inclined to believe this is a new Gravia. Ecogeeks will look at this “product” as THE next big step, but technical limitations will see it in the trash before it’s out of the Development stage.

For those of you not familiar with Gravia, the concept was that the user would lift a mass to the top of the machine, and a mechanism would convert the kinetic energy of it falling into electricity, which would power LEDs to emit as much light as a standard 65-Watt bulb. The idea was great, but utterly impossible, as it would either require the user to lift said mass too frequently… or require the mass to be greater than most users would be ABLE to lift (let alone desire to lift).

on Jan 20, 2009 at 1:36 pm

5 Adriana

Good point. I actually thought this was a photo of the product. They show the product in the video at Brandimage. It might not be out in the market, or it may be a product for a specific firm/use… Strange!

on Feb 25, 2009 at 2:33 am