It is all about the Ice Cream
I’m curious to know more about the inspirations for Kapiti’s designer ice cream ad campaign. The melted watch immediately reminds me of paintings by Salvador Dali (e.g. “The Persistence of Memory” [1931])
Credits:
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Art Director: Emmanuel Bougneres
Retoucher / Photographer: Charles Howells
Agency Producer: Gabrielle Buckle
Account manager: Angela Vance
Notes about Kapiti (from Wikipedia):
‘Kapiti Fine Foods Ltd’, part of the Fonterra group, is a Palmerston North based New Zealand company producing gourmet cheeses, ice cream and other dairy products for domestic consumption and for export. It takes its name from its original site at Lindale on the Kapiti coast. It has factories in Paraparaumu and Palmerston North and produces 51 speciality cheeses. It began production in 1984.
Link via Ads of the World
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And might I say that Kapiti Icecream is actually incredible. Like, so good that if it were possible to die of something tasting way too good, this would drop you in seconds.