When I first saw the photo of the rainbow, I thought it was a computer generated image. It didn’t look like much. But now knowing the details of this project, I know that the rainbow was manually made with 5000 Pantone color chips glued onto wood boards. Wow!

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Client: Basheer Graphic Books
Agency: Bates141 Jakarta
Creative Director: Hendra Lesmono
Art Director: Andreas Junus and Irawandhani Kamarga
Copywriter: Iyan Susanto
Account Executive: Nitya Priyahita
Photgrapher: HK
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Notes about the goal of the project:

Challenge
Basheer Graphic Books would like to promote Pantone color guide book to art college students and faculty, and to convince them that Pantone has the most color selection for their printing guidance.

Solution
To grab their attention, we re-create a rainbow consist of Pantone color chips in the middle of college’s park. With 8 meter in length and height of 4,5 meter, more than 5000 different color chips were used to cover the arch.

Result
The rainbow creates a spectacle and students realize that Pantone has real life colors. Inquiries for Pantone books in Basheer Graphic Books also signicantly increase.