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“Electric Proms” is a thirty second spot for BBC Radio 2. It is a campaign developed by advertising agency Fallon and directed and designed by Brand New School.

Notes about the project (from News Release (BNS)):

[...] We were thrilled to be asked by Fallon to submit a treatment for this amazing, high-profile project, and then to be awarded the job” began Kayt Hall, executive producer for BNS London. “The main idea behind the script was creating the faces of these iconic artists from actual pop memorabilia. We could not be happier with the results: It plays to all our strengths – strong design, great animation, and an end product that everyone is delighted with.”

As Notaro explained, “In keeping with the agency’s sentiments, we proposed producing the content practically through stop-motion animation, knowing that making physical objects move together to create readable portraits would give the idea the payoff and spectacle it deserved.”

Planning for the ambitious production involved gathering, and in some cases, producing, props of the proper scale, anticipating that each face would be approximately 6 metres wide when assembled. Over the course of six days on a set in East London, in close collaboration with director of photography Toby Howell and using a Canon EOS 5D Mark II with Milo and Juno motion control rigs, the crew hand-animated the prescribed actions in reverse order (beginning with the final collages), capturing each sequence completely in-camera with single takes. The project was finished in Adobe After Effects at BNS London’s studio.

[...]

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Technical Information:
Debut Date: 21 Oct. 2010
Toolset: Canon EOS 5D Mark II, Adobe Creative Suite, Autodesk Maya (previs), Adobe After Effects.
More Info: bit.ly/​bnsBBCep

Credits:
Client Company: BBC Radio 2
Head of Marketing: Claire Jullien

Advertising Agency: Fallon
Executive Creative Director: Augusto Sola
Art Director: Gary Anderson
Copy Writer: Tony Miller
Group Account Director: James Townsend
Account Director: Romilly Martin
Agency Planner: Michael Lean
Agency Producer: Natalie Curran

Production Company: Brand New School London
Directors: Jonathan Notaro & Mario Stipinovich
Executive Producer: Kayt Hall
Producers: Kat Harrison, Joanna Yeldham (Red Bee Media)
Director of Photography: Toby Howell
Lead animator: Andy Biddle
Art Director: Andy Kelly
Editor: Jamie Foord
Compositors: Cassiano Prado & David Pocull
Rotoscope Artist: Rebecca Clay

Mix Company: Wave

Link via Fubiz