Like a Roll of Paper Going Through a Print Machine
A music video for Danger Beach’s song “Apache,” animated/directed by Ned Wenlock and character design by Rodney Selby. The clip has a unique animation style with the illustrations rotating like a carousel, it reminds me of the revolving projection kid lamps.
Notes from the director (from Oneedo):
The track made me think of traveling but I think a lot of music video’s use this device so I was looking for a new way to show traveling without just having panning backgrounds etc. I thought it’d be cool if you could see more of where he’s going and where he’s been. This made me think of bending the plane he’s on like a roll of paper going through a print machine so we can see shapes of things to come. I added more rolls so he could move between planes which he does on the train ride. When it was set up I tried to think of different way’s this system could be used to illustrate a scene, starting with quite a simple desert scape and the inside of a cave to the more complex scenes with the train where the motion bleeds together. I’m already thinking about new projects where I can push this idea further. A more graphic less literal approach might be interesting.
The textures, colours and bits of postcard are a nod towards nostalgia for the old west as depicted in kids books and films.