The “Elements” on his shirt
I saw Hugo Boss’s “Element” perfume poster at the mall yesterday. I had seen the advertisement on TV, but hadn’t noticed that the drawings on Jonathan Rhys Meyers‘ shirt create an optical illusion effect of the buildings behind him.
The concept for the perfume (from osmoz):
The city is the Hugo Element man’s playground. He draws his energy from skyscrapers, asphalt and traffic. He’s at home in the city, at home in his body. His fragrance, in its oxygen-tank bottle, is as clean as a breath of fresh air.
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Apr 14, 2009 // Published in Advertisement Drawing Drawing and Sketching Optical Illusions Video
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