Apple’s Perspective Illusion Video

seen things differently, apple perspective video

Just recently OK Go launched “The Writing’s on the Wall,” an incredible anamorphic-art music video which was seen by 10 million viewers. And now Apple has realized perspective illusion is cool and has also done something similar within large white rooms, just more minimalistic, polished, calmer. Maybe they should have done it outdoors or someplace else to receive originality points. Nonetheless, the video is still a remarkable creation—each anamorphic message beautifully comes into focus as the camera moves and positions at a certain angle. It takes a lot of planning and hard work to make something like this.

follow vision, apple perspective video
relentless optimism, apple perspective video
Film stills © Apple

Via Ads of the World and Adweek
Adriana de Barros

Posted by

Adriana has created successful projects for over 15 years in the fields of art, design, illustration, fashion and web. She is the Webby-winning designer and editor-in-chief of Scene360 magazine. When not online, she is enjoying the quiet life walking her shih tzu at seaside. Follow the author @ Instagram , Twitter, Facebook and view more articles.