Apple’s Perspective Illusion Video | Scene360
 
 
 

Apple’s Perspective Illusion Video

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Just recently OK Go launched “The Writing’s on the Wall,” an incredible anamorphic-art music video which was seen by 10 million viewers. And now Apple has realized perspective illusion is cool and has also done something similar within large white rooms, just more minimalistic, polished, calmer. Maybe they should have done it outdoors or someplace else to receive originality points. Nonetheless, the video is still a remarkable creation—each anamorphic message beautifully comes into focus as the camera moves and positions at a certain angle. It takes a lot of planning and hard work to make something like this.

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Film stills © Apple

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Adriana de Barros

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Adriana is the Webby-winning designer and editor-in-chief of Scene360 magazine. She's created successful projects over the course of 20 years in the fields of art, design, fashion and web. Currently dividing her time between Lisbon and San Francisco. Follow the author @ Instagram , Twitter, Facebook and view more articles.