A television commercial for car company Lexus. The video is short but sweet, as it shows a larger number of cars forming shapes on the road. The purpose of the ad is to promote Lexus’ four hybrid vehicles: the RX 400h, GS 450h, LS 600h and HS 250h.
Credits:
Advertising Agency: Team One, USA
Chief Creative Officer: Chris Graves
Group Creative Directors: James Hendry, Craig Crawford
Copywriter: Molly Grubbs
Art Director: Emily McDowell
Agency Senior Producer: Beth Hagen
Production Company: Anonymous Content
Director: Andrew Douglas
Visual Effects Company: Brewsterparsons
Flame Artist: Simon Brewster
Editorial Company: Butcher
Editor: Dave Hengar
Mixer: Bob Gremore
Music Company: Elias Arts
Composer: Johnathan Elias
Link via Ads of the World
1 Comment
It’s amazing. A very simple idea that works beautifully.